The very fact that a number of suppliers sell what you sell makes it critical to rise to the top of your audience pool. Innovative Exposure Media is what is required to stand apart from the crowd!
Answers to Frequently Asked Questions…
Our business sells a range of commodity products to a wide market, how can your products make mine stand out in the crowd?
Having vast numbers of potential customers seeing your products on a daily basis is a cornerstone of successful marketing strategies for most products and services. This works even more effectively if the ad is on a surface that is not usually associated with advertising. The eye is drawn to the ad due to it’s unlikely location.
This depends entirely on how much traffic passes the site and how much exposure is sought. With a few simple parameters and measurables we can gauge the coverage to suit all products and site localities. This is done when we meet for our initial consult.
Any surface that may be seen by in excess of 1000 people per day is generally considered a good site for our use of the term. This may be a building site on a busy main road or it may be a long haul truck that does the Melbourne-Cairns run all the time… It may even be a historic building being refurbished that can be seen from all over town… whatever (and wherever) it is, we endeavour to connect with the owner/decisionmaker with the aim of renting the prime exposure surface to you.
When things get tough, it is only those who press on and seize the market share made available by those who’s fears drive them to cut back on advertising that gain the uper hand in a down market.